123 av protects the personal and financial data of every Pakistani player with industry-standard security and a clear privacy commitment.
At 123 av, we take the privacy of every Pakistani player seriously. This policy explains exactly what personal data we collect, why we collect it, how it is used and what your rights are — written clearly, without legal jargon where possible.
123 av protects the personal and financial data of every Pakistani player with industry-standard security and a clear privacy commitment.
Our Privacy Commitments to You
Six core commitments that define how 123 av handles the personal data of Pakistani players.
Every piece of personal information you submit to 123 av — registration details, payment data, identity documents — is encrypted using 256-bit SSL before it leaves your device. Our servers store sensitive data in encrypted form at rest.
123 av does not sell, rent or exchange your personal data with third parties for marketing purposes — under any circumstances. We share data only where strictly necessary to operate the platform, process payments or comply with legal requirements.
Every 123 av player has the right to access, correct and request deletion of their personal data. You can update most personal details directly in your account settings. For data deletion requests, our support team responds within 30 days.
123 av collects only the data that is genuinely necessary to provide the service, process payments and meet regulatory obligations. We do not collect data speculatively or hold it longer than required for its stated purpose.
We use cookies and analytics tools only to improve platform performance and user experience — not for invasive cross-site tracking. You can manage cookie preferences in your browser settings at any time without affecting your access to 123 av.
123 av's privacy practices are aligned with the data protection obligations applicable under our operating licence. Any change to applicable data protection law that affects Pakistani player rights will be reflected in an updated version of this policy.
This Privacy Policy is published by 123 av, the operator of the online sports betting and casino platform accessible at https://123av-taka.com ("123 av", "we", "us", "our"). 123 av is the data controller responsible for the personal data of registered players and visitors to the platform.
For the purposes of this policy, 123 av means the company holding the operating licence under which the platform runs. If you have any questions about how your data is handled, or wish to exercise any of the rights described in this policy, you can contact our dedicated privacy team at support@123av-taka.com.
This Privacy Policy applies to all personal data collected through the 123 av website, mobile interface, customer support channels and any other service operated by 123 av. By registering an account or using the platform, you confirm that you have read and understood this policy.
Plain language summary: 123 av is responsible for your data. We are telling you clearly who we are and how to reach us if you have any concerns about your privacy.
123 av collects personal data in categories. The table below sets out the main categories of data we collect, with examples of the specific data points within each category.
| Data Category | Examples | Required? |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, nationality | Yes — for KYC compliance |
| Contact Data | Mobile number, email address, city of residence | Yes — for account access and communications |
| Financial Data | Easypaisa/JazzCash wallet number, bank IBAN, transaction history | Yes — for deposit and withdrawal processing |
| Verification Documents | Copy of CNIC, proof of address, selfie for identity verification | Yes — for KYC and withdrawal verification |
| Betting & Gaming Data | Bets placed, games played, stakes, winnings, session duration | Yes — for platform operation and responsible gaming |
| Technical Data | IP address, device type, browser, operating system, login timestamps | Automatically collected — for security and fraud prevention |
| Communications Data | Support chat transcripts, emails sent to 123 av, complaint records | When you contact us — for service improvement and dispute resolution |
| Preference Data | Favourite sports, language settings, notification preferences | Optional — to personalise your 123 av experience |
123 av does not collect data relating to racial or ethnic origin, political opinions, religious beliefs, health data or biometric data except where this is strictly required for identity verification purposes under applicable KYC regulations.
The majority of personal data 123 av holds is provided directly by you during registration, identity verification, payment processing and customer support interactions. This includes the details you enter into forms on the platform and documents you upload for verification purposes.
When you access the 123 av platform, certain technical data is automatically recorded by our systems. This includes your IP address, device information, browser type and session data. This automatic collection is necessary for platform security, fraud detection and the technical operation of the service.
When you make a deposit or withdrawal via Easypaisa, JazzCash, NayaPay, SadaPay or IBFT bank transfer, our payment processing partners share limited transaction confirmation data with 123 av — sufficient to verify the payment and credit your account. We do not receive or store your full banking credentials.
To meet KYC and anti-money laundering obligations, 123 av may use licensed third-party identity verification services that cross-reference the information you provide against available data sources. These services are engaged under strict data processing agreements and may not use your data for any purpose beyond the specific verification task.
Every interaction on 123 av is protected by end-to-end encryption and a strict data minimisation policy.
123 av processes personal data only where there is a lawful basis for doing so. The main legal bases we rely on are:
The specific purposes for which we use personal data include: creating and managing your account; processing deposits and withdrawals in PKR; verifying your identity and age; detecting and preventing fraud, money laundering and prohibited activities; providing customer support; personalising the 123 av platform to your preferences; sending account-related notifications and, where you have consented, promotional offers; monitoring for problem gambling indicators and providing responsible gaming tools; improving the platform through aggregated usage analysis; and complying with applicable law and regulatory requirements.
Important: 123 av does not use your personal data to make fully automated decisions that have significant legal or similarly significant effects on you without human oversight.
123 av shares personal data only where strictly necessary. We do not sell personal data to third parties under any circumstances. Data is shared with the following categories of recipients only:
To process deposits and withdrawals, 123 av shares the minimum necessary transaction data with our licensed payment partners including Easypaisa, JazzCash, NayaPay, SadaPay and bank transfer processing services. These providers are contractually prohibited from using your data for any purpose other than completing the specific payment transaction.
To meet KYC obligations, we share identity data — including CNIC information and verification documents — with licensed identity verification service providers. All such partners operate under strict data processing agreements aligned with applicable data protection obligations.
123 av uses third-party providers for platform hosting, content delivery and security monitoring. These providers process certain technical data in order to deliver the service and are engaged as data processors under contractual arrangements that strictly limit permitted uses of data.
Where required by applicable law or a lawful regulatory request, 123 av will share personal data with relevant authorities. This includes sharing with financial intelligence units in connection with anti-money laundering obligations, and with law enforcement where legally required. 123 av will take all reasonable steps to verify the legality of any such request before complying.
In the event of a merger, acquisition or sale of the 123 av business, personal data held by 123 av may transfer to the acquiring entity. Any such transfer would be subject to the acquiring entity providing equivalent data protection commitments to those in this policy. You would be notified of a material change in data controller before it takes effect.
123 av uses cookies and similar technologies on the platform. Cookies are small text files stored on your device that help us operate the platform, remember your preferences and understand how the service is being used.
These cookies are strictly necessary for the 123 av platform to function. They maintain your session while you are logged in, remember items in your bet slip, preserve your language and currency settings and protect against cross-site request forgery. These cookies cannot be disabled without breaking core functionality.
We use analytics tools to understand how players use the 123 av platform — which pages are visited, where sessions end and how long features take to load on Pakistani mobile networks. This data is collected in aggregated, anonymised form and is used only for platform improvement. No individual player is identified in analytics data.
Functional cookies remember your display preferences — for example, your default sports market view or preferred stake amounts — so that you do not have to reconfigure them on every visit to 123 av.
You can manage or disable non-essential cookies through your browser settings. Most modern browsers allow you to block all third-party cookies, delete existing cookies and receive alerts before cookies are placed. Disabling essential cookies will prevent you from logging in to 123 av, but you can still browse publicly accessible pages.
123 av does not use cross-site tracking cookies or serve targeted advertising cookies from third-party advertising networks.
Data minimisation and transparency are at the heart of how 123 av handles personal information across Pakistan.
123 av retains personal data only for as long as necessary to fulfil the purpose for which it was collected or to comply with applicable legal obligations. The retention periods below reflect the minimum periods required by our regulatory and operational obligations.
After the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be linked back to you. Anti-money laundering regulations require us to retain certain identity and transaction data for a minimum of five years — this is not within our discretion to shorten regardless of account closure date.
As a registered player on 123 av, you have the following rights in respect of your personal data. To exercise any of these rights, contact us at support@123av-taka.com with the subject line "Data Rights Request". We will respond within 30 days.
Request a copy of all personal data 123 av holds about you. We will provide this in a clear format within 30 days.
Request correction of any inaccurate personal data held about you. Most contact details can be updated directly in account settings.
Request deletion of your personal data where it is no longer necessary for the purpose it was collected, subject to our legal retention obligations.
Request that 123 av restricts the processing of your data in certain circumstances, such as while a data accuracy dispute is being resolved.
Request your personal data in a structured, machine-readable format so you can transfer it to another service provider if you choose.
Object to processing of your personal data based on legitimate interests, including for direct marketing purposes. We will respect such objections promptly.
Exercising your rights: Email support@123av-taka.com with subject line "Data Rights Request", your registered mobile number and a clear description of the right you wish to exercise. We will verify your identity before actioning any request to protect against unauthorised requests by third parties.
123 av implements technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction or alteration. Key measures include:
While 123 av takes all reasonable steps to protect your personal data, no online service can guarantee complete immunity from security threats. You also play a role in keeping your account secure — use a strong, unique password for 123 av and never share your login credentials with anyone.
The 123 av platform is strictly for adults aged 18 and over. We do not knowingly collect, process or store personal data relating to individuals under the age of 18. Age verification is applied during the registration process and may be requested again at any point during account use.
If 123 av becomes aware that personal data from an individual under 18 has been collected — for example, through a misrepresentation of age during registration — the relevant account will be closed immediately, any funds will be handled in accordance with applicable regulations, and the personal data will be deleted except where retention is required for legal or investigative purposes.
If you are a parent or guardian and believe your child has registered an account on 123 av, please contact us immediately at support@123av-taka.com. We will investigate and respond within 24 hours.
123 av may update this Privacy Policy from time to time to reflect changes in our data practices, platform operations or applicable legal requirements. When we make material changes, we will notify all registered players via their registered email address and display a prominent notice on the platform for at least 14 days before the new policy takes effect.
The date of the most recent update to this policy is displayed at the top of this page. We encourage you to review this policy periodically. Continued use of the 123 av platform after notification of a change constitutes acceptance of the updated policy. If you do not accept a material change, you have the right to close your account as described in our Terms and Conditions.
For minor updates — such as clarifications to existing language that do not change the substance of the policy — we may update the policy without specific individual notification, though the updated date will reflect any such change.
If you have any questions about this Privacy Policy, want to exercise your data rights or have a concern about how 123 av has handled your personal data, please get in touch with our privacy team:
We aim to respond to all privacy-related queries within 5 business days and to complete data rights requests within 30 days of receiving your verified request.
If you are not satisfied with our response to a privacy complaint, you have the right to escalate your concern to the relevant data protection authority under the jurisdiction in which 123 av operates, or to the dispute resolution mechanism specified in our operating licence conditions.
This Privacy Policy was last updated in January 2025. By continuing to use 123 av, you confirm acceptance of the current version of this policy. Thank you for trusting 123 av with your personal data — we take that trust seriously.
Register your free account in under 60 seconds. Deposit in PKR via Easypaisa or JazzCash. Your personal and financial data is encrypted, never sold and fully under your control on 123 av.